The Teen Project
UX/UI, Branding, Digital Strategy
There’s a sex trafficking problem in the United States that’s happening in plain sight. in order to give back in a small way, we donated the branding and user experience for this small, up-and-coming brand that's doing a lot for others. The Teen Project wanted to launch a "safe site" to provide real-time beds and safe passage for those in immediate danger.
After category research, we interviewed some of the success stories of the program to ground ourselves in the gravity of these women, teens, and girls. the stories moved us.
Branding included strategic concepting, logo design, a full brand identity and a customized icon set.
User Experience: wireframing, user interface design and prototype. we incorporated features, like a "hide" button that would automatically erase the browser and hide the screens if the user faced imminent danger.
