Cancer Treatment Centers of America
Brand Strategy, Digital Strategy, Concepting, Art Direction, Video Production
CTCA needed to move on from a dated, purely DR TV brand, to one that embraces consistency across all platforms. The work itself has been elevated to embrace a cohesive sense of identity and concept.
Patient Stories: We showcased the true stories of real journeys. Sometimes there was laughter, sometime there were tears. Always there was determination and bravery.
Outsmart Campaign: a comprehensive experience for the newcomers to the Amway business including videos, product starter kits and tools to help them succeed.
The NFL and Prostate Cancer: Having some fun with a serious subject. All campaign elements drove to a landing page for men to sign up to get screened. Each coach also shared a more personal note to all men about the effects of cancer.
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