Amway
Brand Strategy, Digital Strategy, Concepting, Art Direction, Live Events
Are you ready for an exciting opportunity to be your own boss?
Only kidding—but honestly, that’s pretty much all I knew about this brand before spending time elevating their creative. Building experiences and tools for Amway's independent business owners allowed my team to up their creative game and expand their skills for themselves and the brand.
Beauty Pop-Up event: One night only in NYC, we brought the Artistry Studio brand to life. With live makeup demos, samples and beauty influencers, the event generated over 2600 live facebook views and created excitement around the new artistry line.
MyPacks: Social campaign for customized vitamins driven by connected packaging.
New IBO Experience: a comprehensive experience for the newcomers to the Amway business including videos, product starter kits and tools to help them succeed.
New Trends: customer focused digital and printed catalog that sold out in 3 weeks, driving sales up, increasing customer demand and jumped social interactions across all Amway brands.
Event Branding Design: Concept development, design, logo creation and experiential for an exclusive event.
